Drinks99 Partners with Four Pillars Gin for Exclusive Distribution in Hong Kong and China
Hong Kong, March 28, 2025 – Drinks99, a premium import and distribution company for luxury spirits, is excited to announce its partnership with Four Pillars Gin as the exclusive distributor in Hong Kong and Mainland China. This collaboration signifies a pivotal transition, with Drinks99 taking over distribution in Hong Kong and introducing Four Pillars—named the world’s leading gin producer in 2019, 2020, and 2023—to Mainland China for the first time.
Founded in 2012, Drinks99 supplies top bars, restaurants, and retailers with a curated selection of craft drinks brands, specializing in brand building. The team, including industry veterans Simon Disler and Daniel O'Connor, is committed growing brands and they have been behind the success of brands such as Sipsmith, Seedlip, and Mr. Black in this region.
Four Pillars Gin, owned by Lion Group, is renowned for its innovative craft distillation and quality. Located in Healesville, just outside of Melbourne, the distillery has prioritized sustainability, becoming Australia’s first certified carbon-neutral gin distillery. With a focus on local botanicals and fresh citrus, Four Pillars creates exceptional flavours that have garnered global acclaim.
Sebastian Robinson, formerly the Brand Ambassador for Seedlip and Fernet Hunter, will also be joining the team as Four Pillars Brand Ambassador in these two markets. This move shows the commitment all parties have to the region and to quality personnel.
Karan Tuli, Head of Asia for Four Pillars Gin, stated, “We are thrilled to partner with Drinks99, bringing our unique flavours to consumers in Mainland China for the very first time.”
For more information, please visit [Drinks99] and [Four Pillars Gin].
Media Contact:
Simon Disler
Founder @ Drinks99